SEO-Search Engine Optimization

SEO is used to achieve organic growth for search terms that are relevant to the products or services you provide. Organic growth is the results you get when you type in a search word in Google or Yahoo that is not a paid advertisement. The paid advertisement is known as pay per click. While pay per click can be useful, it can be expensive as well. Over time the best strategy is to utilize SEO.

Google, the most popular search engine is constantly changing its algorithms for searching, always trying to enhance their search techniques to give their users the most relevant information possible. Part of SEO is to assure that your site can be found with the new algorithms in place. Another thing search engines look for is history with a website. The longer a site has been giving relevant information for a search term, the more likely that site will rank high.

Now here is one of the most important things a search engine looks for…

Location, Location, Location.

When a search is performed, Google will match up local searches based upon IP addresses. So if I am based in the Chicago market, then I will rank higher for a search on office design in Chicago than a design company would in San Francisco. Likewise, someone searching for an interior designer in San Francisco will have a local San Fransico Designer rank higher in the search results then a firm in Chicago. Having a designer in a local market with a valid mailing address will allow for higher rankings in a given market. However, most designers are not focusing on SEO as a means to gain business. As the Think Spaces network grows the higher our rankings will be. Plus the history of the Think Space site is a plus with Google.

Here is something that is interesting about the history of websites with Google. It is basically relationship based. The Think Space website has a relationship with Google’s search engine, and that relationship grows overtime. It is weird to think of two software programs having a relationship, but they are. Think Spaces has a favorable relationship with Google as evident by our rankings in Chicago.

Now think of it from the view of someone searching for office design. They may put in office design, but they will get all sorts of different results. What they are really looking for is a local designer, someone who will come out and meet with them and they will refine their search and put in Office Design Chicago to get more local results. By having a local designer in different markets, Think Spaces website will rank higher in that local market because it is relevant to the search that is being performed. Couple that with the fact that Think Spaces has a relationship with Google the results will be even more favorable.

Now this is just a brief explanation of how SEO works, there are many more components and factors.